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BD68 (RET201)


  I.       COURSE TITLE:  Retail Store Operations and Administration


II.      CATALOG DESCRIPTION:  2006 – 2008      


Study of day-to-day management of the store and its component departments.  Emphasis given to functions commonly performed by retrial managers during their first years following graduation from college.  Major topics include management of personnel.  Inventory and equipment; store security; and administration of merchandising plans.  Prerequisite:  BD63 


III.      Goals of the Course:


This course concerns the day-to-day management of the retail store and its component departments.  Upon completion, students will be able to:

1.  understand and apply the communication techniques necessary for success as a manager.

2.  apply the technique necessary to recruit and select employees.

3.  apply the technique necessary to train store employees.

4.  apply the technique necessary to supervise store employees.

5.  understand the techniques necessary for employer evaluation.

6.  understand the techniques necessary for planning administrative operations  and merchandising.

7.  understand and apply the techniques necessary for operations control.

8.  carry out the merchandising plan, as set down by executive management.

9.  apply the techniques necessary to ensure store security.

10. understand the various responsibilities of the store management position.

11. apply the decision-making process to retail store problems.


 IV.      Student Learning Outcome


This is an introductory course which touches upon many aspects of modern marketing.  Upon successful completion of the course, the student will be able to:


a.                   To understand the global marketplace.

b.                  Identify and understand the functions of marketing and their integration into effective strategies.

c.                   Relate the activities and practices of marketing to the objectives and organization of contemporary businesses. 

d.                  Demonstrate an understanding of the dynamic development of American Marketing as a response to changing social/economic businesses. 

e.                   Consider the effect of changing government regulations on marketing behavior and practices. 

f.                    Consider the effect of changing government regulations on marketing behavior and practices. 

g.                   Explain the marketing concept as a basic force in the whole organization’s successful operation.

h.                   Recognize and utilize the special language and vocabulary of marketing and its activities. 

i.                     Recognize merging “consumerism” and “societal” movements as forces which affect and influence marketing behavior. 

j.                    Explain the nature of “marketing mix” and the interdependent relationships of its components. 

k.                  Explain the inevitability of structural and changes in marketing as part of a continuing response to changing conditions and needs of the business environment. 

l.                     Identify and explain the use of information technology related to the marketing of goods and services.




A.                 Prerequisite to the course:  BD63

B.                 Programs requiring this course:

a.       A.A.S. Degree – Business:  Retail Business Management

C.                 Courses which required this as a prerequisite or corequisite:

a.       BD69 – Retail Management Problems

b.      BD60 -  Retail Internship

D.                 External Jurisdiction:  None


The emphasis is on evaluation and analysis of student interviews with retail store operations personnel on selected topics.  The student is expected to keep up-to-date with current happenings and problems in store operations by means of readings in trade periodicals such as “Chain Store Age”, “Discount Store News”, and “Stores” and Internet, J.D. Associates http://www.jdapos.com/newsletters%20and%20N.R.F


VI.                  Major Courses    NUMBER OF HOURS 

                     Recruiting & Selecting of Personnel 


                     Training & Supervision of Personnel


                     Relationships with Supervisors


                     Evaluation of Personnel


                     Management Communication


                     Merchandise Handling


                     Inventory Management


                     Store Security


                     Motivational Theories in Retail Operation


                     Retail Operation Planning


                     Administering Company Policy


                     Retail Information Systems & Retail Computer  Technology


                     Store Financial control & Budgeting


                     Review and Testing



VII.      It is recommended that faculty create a student centered learning

environment, including the use of groups, student presentation and the liberal use of computers.  It is recommended that faculty integrate computer technology in their teaching methodology, including web based assignments.


                       Note:   Underline statements must be used verbatim in course outline.